UCI Merage Undergraduate Student Association
(MUSA)

Instagram Social Media Marketing

In order to increase student awareness of our organization and strengthen our school's business community...

Created a Class of 2026 Merage Students Instagram Account

This account was intended to target first-year business students entering UCI for our MUSA Representatives Program - our main professional development program for freshmen students.

Reposted the events of other business clubs

I kept in close contact with our 25+ business organizations to repost their weekly events ranging from workshops, socials, and speaker-events.

Created consistent marketing schedules

The marketing schedules of each of our events was planned so that there would be at least 1-2 weeks of promotion; two weeks of promotion were especially critical when we were seeking applications for our programs.

Below are various Instagram posts that I created for MUSA, the student government body for all business students at UC Irvine. As the chief marketing officer, my intended aesthetic for our social media feed was professional yet inviting. The blue and yellow color palette combined with the MUSA logo on each post helped keep our branding consistent.

Applications: Adobe Illustrator, Canva

Branding Guidelines:

Fonts: Montserrat, Montserrat Classic, Glacial Indifference, Paalalabas Wide, Livvic
Brand Colors: #134174, #FBD310

(click images to expand)

One of my favorite projects for this organization was creating the marketing material for our annual Merage Mocktail Mixer. Since our theme was Billionaires' Row, we wanted a black and gold theme to exude luxury and opulence.

We employed a panorama strategy for the first time that year before releasing the event's details in order to create anticipation for the event.